It’s a campaign carried out by Omenaa and the OMENAA FOUNDATION in partnership with the James Button start-up, which undertook to donate some of the income from each shirt sold to the school in Ghana. The cooperation has already resulted in three limited collections of women’s shirts, each designed by a different esteemed Polish designer. So far, we have cooperated with Lidia Kalita, Sara Boruc-Mannei and Maciej Zień.
“Fashion for a good cause” was the slogan that guided us in organizing the campaign. When planning it, we decided that conscious women, having two products to choose from, both of great quality, one of which helping those in need, will choose the one which helps, the one with a message. The idea turned out to be a great success. Our super trendy shirts have become a must-have item in every fashionista’s closet and always sell like the proverbial “hot cakes”. The ambassadors of our activities were, among others: Malgorzata Rozenek-Majdan, Agata Młynarska, Karolina Ferenstein-Kraśko, Tamara Gonzalez Perea (Macademian Girl), Sara Boruc-Mannei, Lidia Kalita and Paula Jagodzińska. The last edition of the project was supported by the then reigning MISS WORLD Vanessa Ponce De León, who took part in a session promoting the campaign. We are already looking forward to launching our next limited edition shirt collection.