Omenaa Foundation and Vitkac join forces for a worthy cause
The end of October saw the launch of the "Giving is the New Luxury" campaign, where Omenaa Foundation and VITKAC Trading House joined forces to bring a new, responsible dimension to luxury.
The new charity program stipulates that for the next year, every VITKAC customer - buying both in the boutique and online - will be able to donate 10% of the value of their purchases to selected charitable causes implemented by the Omenaa Foundation: for the education of children and young people from orphanages, sports and social integration, culture and art, mental health, and animal and environmental protection.
Some of the funds will also go to Kids Haven School in Ghana, where the foundation has been helping children freed from slave labor for more than a decade.
- I believe that the luxury of the future is not only what we have, but what we give to others. With this initiative, we want to create a community of people who, through their choices, make the world more beautiful and just ,"Omenaa Mensah said at the launch .
Her words found full understanding from the venture's partner, Arkadiusz Likus, founder of VITKAC Trading House, who added:
- AtVITKAC, we believe that luxury does not end with quality and design. It's also about empathy, responsibility and a desire to do good. By partnering with the Omenaa Foundation, our customers can make shopping more than a transaction - it is a real support for children and young people.
Among the invited guests were representatives of the world of fashion, art, business and media, including Ewa Chodakowska, Malgorzata Rozenek-Majdan, Barbara Kurdej-Szatan, Katarzyna Sokolowska, Beata Drzazga, Emma Kiworkowa, Zofia Slotala-Haidar, Dawid Wolinski, Radoslaw Mroz, Bartosz Pniewski Highbart and Piotr Salata and Radek Rocinski, who received special loyalty cards.
The "Giving is the New Luxury" program will last until November 2026, and at the end of the program Omenaa Foundation and VITKAC will recognize the person who commits to the idea of helping by donating the highest amount of support. A unique prize - an artistic photo shoot - awaits the winner or winner of the campaign.
What was the motto of the event? As the organizers emphasized, "Today, the real luxury is not what we have, but how much good we are able to give to others."
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